What now? (and business development thoughts)
Now that Season 1 has ended, the big question is “what now”? Here’s a quick summary of what we’re trying to accomplish in the next few months.
Basically, there’s momentum for us to do Season 2 (especially coming off our season finale and the Streamy Awards). This is our goal, and we’d like to shoot during the summer. However (and this is a big HOWEVER), it is important for us to secure financing. Season 1 was a fun, but an incredibly difficult challenge. In many cases, we got really lucky with scoring great locations, having a tremendous cast and crew who basically worked for free, and the fortune of schedules aligning for us to pull it off. I’m amazed that we actually managed to do 37 episodes. That said, Season 2 is contingent on having money to pay the people who deserve it, and make sure that we’re not forced to bootstrap our way through production like we did previously. I’m confident when I say, we cannot accomplish the same level of quality of Season 1 without financing the second time around. So, with that all said, here’s what we’re doing:
- We sent out a survey to our viewers to get a pulse on how they felt about Season 1 and any feedback they may have for us in Season 2
- I met with Greg Neichen of Placevine the other day and we had a great chat around his company’s capabilities. Placevine brings marketers and content producers together, and it’s exactly the type of service we’re looking for. (FYI, I had been planning on writing something up on this company for a while now….)
- We have a warm lead with a potential product sponsor and we’re in talks with their agency on a product integration deal (note: I’m not going to name specifics, as I think that’s tacky when trying to build a relationship).
- I recently had lunch with Paul from For Your Imagination, and he gave me the low down on branded entertainment economics. I came out of that meeting feeling like I had a whole new understanding of how to pitch the series from a product integration view. Paul is the man. I hope to work with those guys in the future.
- Not exactly business development-related for Season 2, but we’re going to distribute entire Season 1 through Blip.TV, which I’ve always been a fan of. It sounds like we might be distributed through the Sony Bravia too, which is pretty cool
So that’s a quick update. I’ll be back as we figure out new ways to approach the financing angle. But the plan of attack right now is to line up a product sponsor. The particular product we’re going after now aligns really well with our Season 2 storyline so I’m optimistic. The real catch is how to guarantee viewership to the advertiser, which is a completely different topic (and hence, will be written about later).