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The Hayley Project Update – Month 4

February 8, 2009

The Hayley Project has been out for about 4 months now (although it seems like a much longer time period). We’re about 2/3rds of the way through the series (25 episodes!) and we’ve done pretty well. Granted, our numbers aren’t incredibly high, but we do have a strong group following the show. Quite frankly, promoting and driving awareness to the right target audience is difficult without a marketing budget or resources. Awareness/discovery is going to continue to be the biggest hurdle for indie producers and that’s why it’s important to look for partnerships who can help drive eyeballs (e.g., KoldCast TV). This is especially true now that there is so much “clutter” on the web.

Currently, we’re around 750 subscribers. At this rate, we should break 1,000 around the time the series ends. Total aggregate views is nearing 50,000 and I’m hoping we approach 100,000 by the time the season finale hits. Although these numbers are not too high in the realm of youtube “hits”, there are plenty of other success metrics to consider (I’ll write more on this topic in a future post).

It’s also important to remember that even when the series ends, we’ll still be “on demand” on youtube and KoldCast TV. I expect our numbers to continue to climb after March when the show is expected to end. During our winter hiatus, we found that our subscribers and views kept climbing, despite no new content.

Over the next month, I’ll try a few advertising and marketing tests. I had planned on doing this for a while now, so maybe by actually publishing this post and stating it in “public”, I’ll actually feel accountable and do it.

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3 Comments leave one →
  1. February 9, 2009 7:38 am

    Andrew, as a producer soon to be launching a web series, I find your insights about your experiences with The Hayley Project invaluable. Thanks for posting. Hope you keep it up!

  2. February 9, 2009 10:09 pm

    Thanks, Steve. Please let me know when your series is ready to launch. Would love to hear about your process and your plans.

  3. February 10, 2009 9:08 am

    Will do Andrew. I’ll be staying in touch!

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