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Pirelli Films

March 2, 2007

Pirelli Films is focusing on the Internet as its primary distribution channel and it looks like they have buy-in from some A-list stars. They have two movies which star Uma Thurman and John Malkovich. Not bad.

Check out their about us section to see their vision. Excerpt below:

“Internet, with its endless possibilities, has evolved to become an entertainment channel, and, in our case, also a movie theater. A new path has therefore been opened in the world of entertainment and audiovisual communication. In a sector where everyone focuses on TV, Pirelli soars towards new horizons, making the most of the Internet which, besides being extremely popular, has become a tool for distributing information and a genuine entertainment channel. The spectator becomes an active subject who can choose the best products.”

I couldn’t have said it better myself.

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