TubeMogul 2.0

I woke up this morning, logged into my TubeMogul account and discovered that TubeMogul just upgraded their site significantly. TubeMogul was already fantastic for distribution and analytics, and now it’s gotten even better with their 2.0 upgrade release.

One new feature I really like is the audience attention span tracker where you can actually see the points during a video where viewers drop off. This is especially helpful because what constitutes a view can be arbitrary based on the distributor (I believe YouTube requires 3 seconds). Now, you can actually see the retention rate throughout your video and the amount of completed views, which is important for post-roll advertising. Also, from a creator feedback perspective, you can identify what parts of your shows might not be holding your audience’s attention, and conversely, what parts/scenes have the lowest drop-off rate.

Check out their video on some of the upgraded capabilities. And if you haven’t, make sure to use TubeMogul’s service. Their analytics are robust but free to use in most cases if you’re an episodic content creator (nice of them to look out for the little guy). If you’re an ad agency, some of the features require payment.